How to get started with Disney+ Clean Room
Overview
Disney’s clean room integration allows for analyzing aggregated audience data securely while safeguarding individual privacy. Leverage this clean rooms to gain a deeper understanding of target audiences, optimize campaigns effectively, and ensure compliance with privacy regulations.
Instructions
Requires Alli’s Audiences feature. If you do not currently have 1st party data within Alli audiences, reach out to alli@pmg.com
The clean room will need to be configured for you. If you or your client are interested in onboarding to the Disney+ clean room, reach out via the Alli Service Desk or alli@pmg.com.
Within Alli Audiences, find and select the audience list or segment you want to activate to the Disney clean room
Select Activate or Save & Deploy
From the list of partners available to send audience lists to, find and select Disney+
Confirm the details are correct, and then select Save & Send to deploy the audience to Alli’s clean room environment
You can select the “Automatically refresh data…” option to have this list resend to Disney+ when new data is available within Alli Audiences
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