Creative Insights
Unlock the Power of Creative
Creative Insights helps you unlock the "why" behind creative performance, giving you a clear understanding of what works and what doesn’t. It empowers your team to refine strategies, test creative ideas, and make confident, data-backed decisions—all without the guesswork. Automating the creative analysis, it streamlines the discovery process, making it easier to adapt and optimize your creative strategies in real-time for better results.
Key Benefits
Understand What Resonates: Identify which creative elements—such as visuals, copy, or formats—align with your campaign goals and drive key outcomes like click-through rates (CTR), cost per thousand impressions (CPM), and conversions.
Test Smarter: Validate creative hypotheses by analyzing performance data and uncovering trends that inspire more impactful campaigns.
Refine Your Strategy: Leverage data-driven insights to build a deliberate, informed creative process, guiding both ideation and production.
Adapt with Speed: Stay ahead of shifting audience preferences or platform trends with clear, actionable recommendations.
Foster Collaboration: Create alignment between creative and performance teams by grounding decisions in shared, data-backed insights.
Analyze Creative Performance
Break down creative assets into individual elements—such as imagery, copy, or format—to pinpoint what’s driving success and where there’s room for improvement. Use filters and the Creative Scorecard to isolate the elements contributing to success. Apply flexible filters—like naming conventions or performance thresholds—to analyze specific creative subsets. Save filter configurations to ensure consistency in future analysis and streamline comparisons.
How-To: Filter Creative Data by KPIs →
Explore Top & Bottom Performers
Instantly identify top-performing creative assets for scaling or underperforming assets that need optimization. Use these insights to validate and refine your creative strategy. Leverage quick insights to identify your best-performing creative assets and refine your strategy.
How-To: Use Top & Bottom Performer Data →
Test Creative Hypotheses
Create and validate hypotheses using the Creative Scorecard. Benchmark against industry standards and uncover actionable recommendations.
Tutorial: Using the Creative Scorecard for Data-Driven Insights →