Alli Data Library v2.3
Overview
Alli Data Library v2.3
is now available. Here's what's new:
What to know before upgrading
Breaking changes
There are no Breaking Changes for this release.
Behavior changes
Microsoft Ads
The ADL 1.0 Bing Datasources bing_insights_
have been integrated into Alli Data Library for Legacy Historical Reporting due to a 37 month backfill limit from the Microsoft Ads API:
To enable legacy reporting add the following line to the dbt vars JSON file. This is disabled by default.
"data_library_microsoftads_legacy_datasource_reporting_enabled": "True"
Set as True
is only required for clients with legacy bing_insights_
datasources and Microsoft Ads reporting enabled
All existing Microsoft Ads models have been updated with more dimensions and metrics available.
A
date
column to utilize the drop and backfill feature within the audit paneMore dimensions like
goal
,goaltype
, etc.More non-calculated metrics
New dimensions and metrics introduced may appear as null
on historical dates within the legacy bing_insights_
data sources. We recommend utilizing the Marketplace App Alli Data Library 2.0 - Backfill Platform
for Microsoft Ads (refer to Backfilling data for a platform in Data Library), and then execute Alli Data Library 2.0 - Refresh
. This will facilitate updating the columns with fresh data from the new Microsoft Ads data sources microsoftads_insights_
.
the _v2
datasources will no longer be updated post upgrade, so migration to the standard report name will be required.
New features and enhancements
Fiscal Calendar’s can now be integrated into Data Library
Data Library now supports the integration of the fiscal calendar
with four columns: fiscal_year
, fiscal_quarter
, fiscal_month
and fiscal_week
. To incorporate it into ADL 2.0 models, follow the following workflow How to incorporate the Fiscal Calendar into ADL 2.0 models
Also, these fiscal calendar columns could be used for viewing data in Alli Certified Reports within Data Explorer for clients.
Pass Through Metrics now Available for Meta Ads
Data Library has incorporated pass_through_metrics
into Meta Ads models to let users add metrics without dependence on the Engineering team.
Data Library users now have the ability to add metrics to any Meta data sources, facilitating automatic updates to the Meta specific reports on full refresh App executions (see How to Add Pass-Through Metrics into ADL 2.0 Models).
This pass-through metrics feature exclusively applies to Metrics. Adding dimensions necessitates an ASD ticket for inclusion into ADL models.
Currently, the pass-through metrics feature is implemented solely on the Meta platform, implementation for other platforms is underway
Integrate Snapchat Ads into creative_performance
Model
Snapchat Ads has been integrated into creative_performance
model in Data Library. The field mapping document has been updated here Data Library Field Mapping - Creative Performance
Google Ads Pmax Report Update
Data Library has updated Google Ads Pmax report, utilizing the new googleads_insights_shopping_campaign
datasource. The enhancement ensures the alignment of metrics with the Placement Analysis report used by the SEM team.
Bug fixes
Resolved Google Ads Pmax model failure caused by deprecated columns
Five columns deprecated by Google API v15 have been removed from the model base__googleads_insights_shopping
:
product_bidding_category_level_1
product_bidding_category_level_2
product_bidding_category_level_3
product_bidding_category_level_4
product_bidding_category_level_5
Resolved Snapchat Ads bump - Update/Merge failure error
Update/Merge failure error impacting some clients during Snapchat Ads model building has been resolved by resolving a unique combination testing issue.
Resolved Update/Merge failure error for ad_performance
Update/Merge failure error impacting some clients when building ad_performance
report has been resolved by avoiding multiple results for the same coalesce dealing with cm_placement_id
.
Resolved Facebook Ads Backfill App
Resolved the Marketplace App Alli Data Library 2.0 - Backfill Platform
when backfilling datasources for Facebook Ads.
Resolved Metrics doubling for LinkedIn
Resolved an issue with metrics doubling for LinkedIn Campaigns.
Resolved Issue with programmatic_cost
updating
Resolved an issue where the programmatic_cost
Alli Report wasn’t able to be updated within Alli due to Data Library views being schema bound. Now users can update and publish programmatic_cost
reports within Alli with updates showing on next run of Data Library.
Resolved ADL refresh app when selecting Pinterest Ads only
Resolved an issue within the ADL2.0 refresh app when selecting Pinterest Ads
as the platform only.
Resolved Issue with Google Ads product group models
Four deprecated columns have been removed from Google Ads product group level models
product_bidding_category_country_code
product_bidding_category_id
product_bidding_category_level
shopping_setting_sales_country
Resolved Issue with attribution window for Facebook Ads on Redshift
Resolved an issue with incorrect attribution_setting
column values flowing in when querying Facebook Ads reports on Redshift.
Other changes
Add reportType configs to certain datasources
The reportType configs have been added when creating the following datasources:
googleads_insights_campaign_interactiontarget
googleads_settings_asset
amazondsp_insights_ad
amazondsp_insights_inventory
Add docsSource
to Certified Datasources for Data Explorer
docsSource
could be displayed for certified datasources within Data Explorer More info
page
How to upgrade
Make sure to read through the What to know before upgrading section, and make the necessary updates before upgrading
To upgrade, simply select the appropriate version of the ADL 2.0 Refresh app, save, and run