How-to Create a Sentiment Dashboard from FB Sentiment

Overview

This how-to article takes you through how to create a data studio dashboard using the Facebook (Meta) Sentiment datasource

Instructions

1. In Alli create a datasource, Meta (Facebook) Sentiment V2 type, named fb_sentiment and select all dimensions and metrics available.

   1. 

2. In Looker Studio, load this Datasource: https://datastudio.google.com/u/0/datasources/15gLQB8LHNnoUsTi9JOEjSloCqTWpgAUN (Note you must be part of the social@pmg.com alias for you to view this datasource)

3. Click the Duplicate button

   

    

4. Rename this Datastudio Datasource to your actual client. Ex. “myclient_fb_sentiment”

5. Update the connections for the datasource.

6. Select your client from the list below and select your fb_sentiment datasource you created in step 1.

   1. pmg-datawarehouse → client → fb_sentiment

      

      OPTIONAL: If your client has given PMG the “manage_pages” access, PMG has a way to pull in PAC ads via a Facebook Firehose. This will push both organic and paid ad comments to Alli Data every 3 hours. If you are using this, you will need to use “Custom Query” and insert the following query:

      1. FB Sentiment: analytics@pmg.com content access requested in #social_platformaccess

      2. Webhook: PMG the “manage_pages” access - is this the business manager?

         SQL

         SELECT
           id,
           created_time,
           message,
           creative_url,
           creative_platform,
           creative_id,
           creative_title,
           creative_body,
           ad_id,
           ad_name,
           score,
           magnitude,
           like_count,
           comment_count
         FROM
           {client}.fb_sentiment -- Replace {client} with your client/datasource here. (client_name.fb_sentiment) 
         UNION ALL
         SELECT
           comment_id,
           created_time,
           message,
           CONCAT('https://facebook.com/',post_id) AS creative_url,
           'facebook' AS creative_platform,
           post_id AS creative_id,
           '' AS creative_title,
           '' AS creative_body,
           '' AS ad_id,
           'webhook' AS ad_name,
           sentimentScore AS score,
           magnitude,
           0 AS like_count,
           0 AS comment_count
         FROM
           social.sentiment_webhook
         WHERE
           page_id = '{page_id}' -- Replace {page_id} with the page_id of your client's page. (page_id = '1234')
           and comment_id NOT IN (select distinct id from {client}.fb_sentiment) -- Replace {client} with your client/datasource here, client_name.fb_sentiment
         

         6b. How to find the {page_id}:

         

Navigate to this report: https://datastudio.google.com/u/0/reporting/1uSYMChPd6SczhQthf8WBNoJ_808acPOm/page/WGyIB

7. Click the duplicate button

   

    

8. Select your new sentiment datasource you created in step 4.

9. Hit copy report.

10. You can now edit this Data Studio Dashboard or share out to clients as a normal dashboard.

Related articles