Skip to main content
Skip table of contents

How-to Create a Lookalike Audience from an Activated Segment in Facebook

This how-to covers how to create a lookalike audience from an activated segment in the Facebook Audience tool.

Before You Start

  1. Ensure you have a segment from Alli Audiences activated to Facebook. You can find a tutorial on at the link.


  1. Go to your Facebook Business account and find the Audience tool.

  2. Click the ‘Create Audience’ button in the Facebook Audience tool and select ‘Lookalike Audience’.

  3. A pop up should appear. Look up your segment in the Other Sources section.

  4. Select your lookalike audience size and click ‘Create Audience’.

  5. You should see your new lookalike audience appear in the Facebook Audience tool.

This lookalike audience is now ready for targeting! 

JavaScript errors detected

Please note, these errors can depend on your browser setup.

If this problem persists, please contact our support.