This how-to covers where to find your activated segment to use it for targeting in a Facebook ad campaign.
Before you start
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Ensure you have a segment from Alli Audiences activated to Facebook. You can find a tutorial on https://agencypmg.atlassian.net/wiki/pages/resumedraft.action?draftId=2072871135 at the link.
Instructions
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Navigate to a new ad set or edit an existing one in Facebook Ads Manager.
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When selecting an audience to target for a new or existing ad set, look up your custom audience in the search bar.
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Lookalike audiences created from a segment will also appear here. Please visit How-to Create a Lookalike Audience from an Activated Segment in Facebook for more on how to create one.
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There are a number of steps for trafficking ads in Facebook not covered here, but now you know where to look to find your Alli Audience segment in the Facebook UI for targeting!
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