How-To: send a deployment to The Trade Desk

Overview

This how-to article walks you through creating a new activation or deployment to The Trade Desk for a segment or audience.

Instructions

Add your TTD Advertiser ID to Alli Audiences

1. From within The Trade Desk, find and copy your advertiser ID for the client/account you want to send audiences to.

   

2. Log in to Alli and navigate to your Alli Audiences settings page

   

3. Paste the copied Trade Desk account ID into the Trade Desk Advertiser ID field and click Save

   

   
   

Generate a TTD API token and add it to Alli Audiences

1. Navigate to https://api.thetradedesk.com/v3/tokens, and generate a new API token.
   Note: You must be logged into an account with API access. This may be a separate account from your regular TTD account login.

2. Generate a new token

   

   
   

3. Enter the Token Name and Lifetime value, then select Generate Token

   

   
   

4. Copy your token using the copy to clipboard button

   

   
   

5. Back within your Alli Audiences Setting page, select The Trade Desk button

   

   
   

6. Click add token

   

   
   

7. Paste in your copied token and enter the display name you want to appear within Audiences.

   

   
   

8. You can now deploy a segment normally and choose The Trade Desk as the deployment location.

   

   
   

9. This will bring you to the deployment form in which you can select or create new Trade Desk segments. Select the correct PII type depending on your audience and save & send it.
   

   

   

   

   

    

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