How-to Setup up Placement Asset Customization Social Ad Trafficking
Overview
When setting up automated Social Ad Trafficking through Alli, you also have the option to create ads with customized asset placements. This how-to article walks you through the nuances of setting it up.
Placement Asset Customization allows you to traffic two creative to a single ad. An example of when this is used is a single ad that contains different creative for feed placements and story placements.
Instructions
Determine the level you need to traffic at (Campaign, AdSet, Ad). Based on this level, a different amount of columns are required
Using the Action Types below, determine what metrics you need to include in your bulk sheet
Create your bulk sheet
You can find example bulk sheets here: https://docs.google.com/spreadsheets/d/1h18FvTD6b52ffRDrkHVrBIGx1n-mJbc5Tgny4UYBscw/edit#gid=413629458&range=A1
Action Types
Account Level | Action Type Name |
|---|---|
Campaign Level Trafficking | Social Ad Trafficking - Customized Asset Placements - Campaign, AdSet, and Ad creation |
Adset Level Trafficking | Social Ad Trafficking - Customized Asset Placements - AdSet, and Ad creation |
Ad Level Trafficking | Social Ad Trafficking - Customized Asset Placements - Ad Rotation |
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