How-To: Reclassify media channel

Overview

This guide explains how use to Categorizations to reclassify the media channel for your campaigns/ad groups in Certified Datasources

Default classification logic

select *
from {alli_client}.googleads_insights_ad
where AdNetworkType != 'CONTENT'

select *
from {alli_client}.googleads_insights_ad
where AdNetworkType = 'CONTENT'

select *
from {alli_client}.bing_insights_ad
where AdDistribution = 'Search'

select *
from {alli_client}.bing_insights_ad
where AdDistribution = 'Audience'

Instructions

1.) Determine which record(s) from your ADL report you would like to reclassify channel for by running a version of the following query:

select distinct
  channel,              --default value
  core_media_channel,   --new value via categorization
  platform,
  account_name,
  campaign_name,
  adgroup_name
from {alli_client}.ad_performance
where channel = '{CHANNEL}'

Replace {CHANNEL} with one of the following: SEARCH, SOCIAL, or DISPLAY

2.) In Alli, navigate to Reporting → Categorizations and click on the core_media_channel categorization

3.) Fill out the rules as necessary, e.g.:

In this example, let’s assume that the Google Ads account named Best Western (DS) serves exclusively towards the Google Display Network (GDN), i.e., AdNetworkType = ‘CONTENT'. These records are classified as DISPLAY by default; the above categorization setup reclassifies them as SEARCH.

3.) Click on Save and Publish to publish the categorization

3.) Run the ADL 2.0 - Refresh app

4.) Validate your changes by re-running the query from step #1, e.g.:

select distinct
  channel,              --default value
  core_media_channel,   --new value via categorization
  platform,
  account_name,
  campaign_name
from {alli_client}.ad_performance
where platform = 'Google Ads'
and account_name = 'Best Western (DS)'
and campaign_name = 'Install_National_X_US_Google_BW_BW_X_App_X_En_X_X'
and channel = 'SEARCH'

The updated value is reflected in the core_media_channelcolumn only. The original channel column will retain its value for QA purposes.

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