How-To: Create Hourly Performance Reports

Overview

Hourly reporting (segmented and refreshed by hour) is supported in Certified Datasources

Certified Datasources support hourly reporting for Google Ads, Microsoft Ads, Facebook Ads, and TikTok Ads. These reports are as follows:

Google Ads

googleads__adgroup_hourly_performance

Microsoft Ads

microsoftads__adgroup_hourly_performance

Facebook Ads

facebookads__adgroup_hourly_performance
facebookads__ad_hourly_performance

TikTok Ads

tiktokads__adgroup_hourly_performance
tiktokads__ad_hourly_performance

Cross-channel

adgroup_hourly_performance
ad_hourly_performance (Facebook and TikTok Ads only)

Data within these reports will be refreshed hourly with the most up-to-date and recent performance metrics.

This guide explains how to onboard hourly datasources and build hourly report within ADL.

Prerequisites

ADL 2.0 - Refresh app exists for your client (Tutorial: Building and Refreshing Certified Datasources)

Instructions

Hourly Datasources Onboarding

To enable hourly reporting for your client, do the following:

1.) In Alli Marketplace, install the ADL 2.0 - Onboard Platform app
(see Tutorial: Onboarding a Platform):

2.) Within the app, select the platform you’d like to create hourly datasources for, e.g: TikTok Ads. Currently supported platforms: Google Ads, Microsoft Ads, TikTok Ads, Facebook Ads.

3.) Click Save and Run. When the app execution completes, you should be able to see the TikTok hourly datasource in Alli Data

4.) Under the Advanced Settings tab in the data source, ensure that the schedule is set to Real Time

Remember to ensure the datasource schedule is set to Real Time. If it's set to the Default schedule, hourly reporting models will not pull in data hourly!

5.) Authenticate the datasource and backfill the datasource as needed

Refresh app setup

6.) Once the data source has pulled in data, navigate to the existing ADL 2.0 - Refresh app

7.) Within the dbt_vars JSON file, add the following vars and set whatever platform you require hourly reporting for to True, e.g. enabling Google Ads:

JSON

"data_library_googleads_hourly_reporting_enabled": "True"
"data_library_tiktokads_hourly_reporting_enabled": "False" --modify to True as needed
"data_library_facebookads_hourly_reporting_enabled": "False"  --modify to True as needed
"data_library_microsoftads_hourly_reporting_enabled": "False" --modify to True as needed

8.) App Setting: PLATFORMS = ALL PLATFORMS

9.) Within the app, set DEPLOYMENT to True

Tip
If you’re enabling hourly reporting for a single platform only, consider selecting the specific platform within the PLATFORMS_TO_REFRESH drop-down. This will minimize unnecessary refreshes on other platform reports and speed up the deployment of your new hourly report.

Just be sure to set this back to All Platforms and hit Save

10.) Hit Save and Run to execute the deployment app

11.) Set DEPLOYMENT back to False and click Save

12.) Once the app completes successfully, you should be able to query the hourly report(s)

With the new deployment version v2.8 (v2.8.9), an independent refresh app for Google Ads hourly report is not required. All clients that have the Google hourly app enabled are deactivated.

There is currently an issue with the TikTok API. If any metrics outside of clicks, spend and impression are selected, there tends to be a lag in the data. If you notice this lag and determine that the other metrics are not needed, you can deselect them from the datasource tiktok_insights_ad_byhour and then you should get up-to-date hourly data.