Reference Guide: Deployment Partners in Alli Audiences
Google Ads
This will allow you to deploy lists to the Google Ads platform to target users upon.
It requires one of the following PII attributes:
Email Address
Phone Number
Mobile Advertiser IDs
All available PII will be sent simultaneously.
Authentication: Google Ads Authentication
How to deploy: Google Ads Deployment
Google Customer Match Uploader
Sending your audience data using the Google CMU Alli connection allows you to re-engage with your customers across Search, Shopping, Gmail, YouTube, and Display.
PMG is a data management platform (DMP) partner that can upload Customer Match data on behalf of clients to different products . This partnership allows us to push clients audience data to partners/publishers for targeting.
Product Type | Use Case |
|---|---|
DFP | When pushing audiences to a publisher on behalf of a client (i.e. Vice) |
GOOGLE_AD_MANAGER | Pushing audiences to a client account via Alli Google CMU |
DISPLAY_VIDEO_PARTNER | Publishing Audiences via google CMU to DV360 |
DISPLAY_VIDEO_ADVERTISER | Publishing Audiences via google CMU to DV360 |
It requires one of the following PII attributes:
Email Address
Phone Number
Mobile Advertiser IDs
All available PII will be sent simultaneously.
Authentication: Customer Match Uploader Authentication
How to deploy: Customer Match Uploader Deployment
This will allow you to deploy lists to the Facebook Ad Manager platform to target users upon.
It requires one of the following PII attributes:
Email Address
Phone Number
Mobile Advertiser IDs
All available PII will be sent simultaneously.
Authentication: Facebook Authentication
How to deploy: Facebook Deployment
Twitter/X
This will allow you to deploy lists to the Twitter/X Ad Manager platform to target users upon.
It requires one of the following PII attributes:
Email Address
Authentication: Twitter Authentication
How to deploy: Twitter Deployment
Amazon S3
This will allow you to deploy lists to an S3 bucket of your choosing.
You will need the following details for your S3 bucket:
S3 BUCKET
FILENAME
ACCESS KEY ID
ACCESS KEY SECRET
It requires one of the following PII attributes and you must select which PII to send:
Email Address
Phone Number
Mobile Advertiser IDs
Authentication: Amazon S3 Authentication
How to deploy: Amazon S3 Deployment
Snapchat
This will allow you to deploy lists to the Snapchat Ads platform to target users upon.
It requires one of the following PII attributes and you must select which PII to send:
Email Address
Phone Number
Mobile Advertiser IDs
Authentication: Snapchat Authentication
How to deploy: Snapchat Deployment
Meta Conversions for Offline Events
This will allow you to deploy lists to the Facebook Business Manager for Offline Events to target users upon.
It requires the following data in your list or segment:
event_time
event_name
currency
value
one of the following PII attributes:
Email Address
Phone Number
Mobile Advertiser IDs
All available PII will be sent simultaneously.
Authentication: Meta for Offline Events Authentication
How to deploy: Meta for Offline Events Deployment
This will allow you to deploy lists to the LinkedIn Ads platform to target users upon.
It requires the following PII attribute:
Email Address
Authentication: LinkedIn Authentication
How to deploy: LinkedIn Deployment
The Trade Desk
This will allow you to deploy lists to the TradeDesk platform to target users upon.
It requires one of the following PII attributes and you must select one to send:
Email Address
Phone Number
Authentication: The Trade Desk Authentication
How to deploy: The Trade Desk Deployment
Alli Audiences ML
This will only deploy non-PII attributes. No authentication is required.
Disney+ Cleanroom
This will allow you to deploy lists to the Disney Cleanroom from which you can then gain insights and target various user segments.
It requires the following PII attribute:
Email Address
Authentication: Disney+ Cleanroom Authentication
How to deploy: Disney+ Cleanroom Deployment
TikTok
This will allow you to deploy lists to the TikTok Ads platform to target users upon.
It requires one of the following PII attributes and you must select which one to be sent:
Email Address
Phone Number
Mobile Advertiser IDs
Authentication: TikTok Authentication
How to deploy: TikTok Deployment
Amazon Ads DSP
It requires one of the following PII attributes:
Email Address
Phone Number
Any available PII will be sent.
Roku Cleanroom
This will allow you to deploy lists to the Disney Cleanroom from which you can then gain insights and target various user segments.
It requires the following PII attribute:
Email Address