Competitive Analysis for Audience Planner
Feature/ Capability | Alli Audience Planner | GWI | Resonate | YouGov | MRI Simmons |
Data foundation | Aggregated from different realtime platform sources | Survey based. Rely on some cookie signals. | Behavioral + Survey + contextual signals | Always on Survey. Some passively track behavior | Deep Survey |
Data Freshness | Real-time | Quarterly | Monthly | Some profiles get weekly updates. On a whole update, it could take a year | Annual |
Persona Creation | AI based prompt | By selecting categories and attributes relevant to persona you want to build | AI prompt selects categories and attributes relevant to persona you want to build | The lite version has very limited ability for persona creation. You can just choose brand name from their list | By selecting categories and attributes relevant to persona you want to build |
Addressability on each platform | Yes- you get addressability for each platform realtime | Overall addressability is available- not specific to each platform | Overall addressability is available- t specific to each platform can be seen after activation. | Overall addressability is available- not specific to each platform | Overall addressability is available- not specific to each platform |
Number of Attributes | Dynamic. We pull All the relevant attributes which might differ from persona to persona | ~15K | ~15K | ~25K | ~60K |
Chatting with Persona | Yes! AMA is powered with AI that can answer any question user may have | Not available directly. You can find additional insights as long as its within defined attributes | Not available directly. You can find additional insights as long as its within defined attributes | Not available directly. You can find additional insights as long as its within defined attributes | Not available directly. You can find additional insights as long as its within defined attributes |
Activation | Manual however 1:1 connection between interests and behaviors shown in estimated reach within platform | No direct co relation. Manually map attributes from persona to approximate settings | Sends matched IDs directly to platforms for activation | No direct co relation. Manually map attributes from persona to approximate settings | No direct co relation. Manually map attributes from persona to approximate settings |