|
Feature/ Capability |
Alli Audience Planner |
GWI |
Resonate |
YouGov |
MRI Simmons |
|
Data foundation |
Aggregated from different realtime platform sources |
Survey based. Rely on some cookie signals. |
Behavioral + Survey + contextual signals |
Always on Survey. Some passively track behavior |
Deep Survey |
|
Data Freshness |
Real-time |
Quarterly |
Monthly |
Some profiles get weekly updates. On a whole update, it could take a year |
Annual |
|
Persona Creation |
AI based prompt |
By selecting categories and attributes relevant to persona you want to build |
AI prompt selects categories and attributes relevant to persona you want to build |
The lite version has very limited ability for persona creation. You can just choose brand name from their list |
By selecting categories and attributes relevant to persona you want to build |
|
Addressability on each platform |
Yes- you get addressability for each platform realtime |
Overall addressability is available- not specific to each platform |
Overall addressability is available- t specific to each platform can be seen after activation. |
Overall addressability is available- not specific to each platform |
Overall addressability is available- not specific to each platform |
|
Number of Attributes |
Dynamic. We pull All the relevant attributes which might differ from persona to persona |
~15K |
~15K |
~25K |
~60K |
|
Chatting with Persona |
Yes! AMA is powered with AI that can answer any question user may have |
Not available directly. You can find additional insights as long as its within defined attributes
|
Not available directly. You can find additional insights as long as its within defined attributes
|
Not available directly. You can find additional insights as long as its within defined attributes
|
Not available directly. You can find additional insights as long as its within defined attributes
|
|
Activation |
Manual however 1:1 connection between interests and behaviors shown in estimated reach within platform |
No direct co relation. Manually map attributes from persona to approximate settings |
Sends matched IDs directly to platforms for activation |
No direct co relation. Manually map attributes from persona to approximate settings |
No direct co relation. Manually map attributes from persona to approximate settings |