What the Creative Scorecard is
The Creative Scorecard evaluates your video ads based on the creative elements present in each asset and how those elements correlate with performance. It looks beyond outcomes to identify what in the creative is contributing to stronger or weaker results.
Rather than reviewing ads subjectively, the scorecard provides a consistent, evidence-based way to understand creative patterns across your campaigns.
Why the Creative Scorecard is valuable
Creative is one of the biggest drivers of performance, but it is often the hardest to diagnose. The scorecard helps you:
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Identify which creative elements are working today
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Spot missed opportunities across your ad set
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Make confident decisions about what to keep, add, or remove in future creative
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Move creative discussions from opinion to evidence
The goal is not to judge individual ads, but to inform smarter iteration, testing, and refresh decisions.
How scoring works at a high level
Each ad is evaluated for the presence of specific creative features. Those features are then compared against performance across your selected date range, platform, and metric.
From that analysis, the scorecard surfaces:
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Elements that are contributing positively
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Elements that are underused but associated with stronger performance
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Elements that may be limiting results
These insights roll up into a single Creative Score to help you quickly understand overall creative health.
Creative Scorecard
This view summarizes creative patterns across multiple ads.
What you’re seeing
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A snapshot of which features are performing well across your creative set
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Areas where there is room to increase or adjust feature usage
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Directional guidance based on aggregated performance, not a single ad
How to use it
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Use this view to inform creative strategy, briefs, and refresh priorities
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Look for repeated patterns rather than one-off signals
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Treat this as guidance for what to scale or test next
This view is most useful for answering:
“What creative patterns are driving results across my campaigns?”
Recommendation Analysis (Ad-Level View)
This view focuses on a specific ad and compares it to broader performance patterns.
What you’re seeing
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A Creative Score for the selected ad
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Features to keep, add, or remove based on how this ad aligns with stronger-performing creative
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Clear, actionable recommendations tied to specific creative elements
How to use it
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Use this view to diagnose why a specific ad may be underperforming
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Apply insights when iterating or refreshing an individual asset
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Use recommendations as guidance, not strict rules
This view is most useful for answering:
“How does this specific ad compare to what’s working overall?”
How to interpret recommendations
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Keep highlights elements that are working and should be preserved
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Add points to elements that are associated with stronger performance but are missing or underused
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Remove flags elements that may be limiting performance or contributing to fatigue
Recommendations are directional and context-aware. They are designed to guide creative decisions, not replace creative judgment.
Best practices for using the scorecard
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Focus on patterns across multiple ads, not individual outliers
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Combine creative insights with performance context and brand goals
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Use the scorecard to inform testing and iteration, not enforce rigid rules