Overview
This document outlines how to ensure you’re selecting the correct attribute/column type when creating a new Audience list within Alli Audiences.
Instructions
|
Attribute/Column Type |
Examples |
|
|---|---|---|
|
Numbers & Letters (string) |
HGF123 |
|
|
Date Timezone |
12:59:00 AM |
|
|
Numbers Only (numeric) |
12345 |
|
|
True/False (boolean) |
True |
|
|
Email Address (PII) |
john.doe@pmg.com |
|
|
City |
Dallas |
|
|
Country |
United States of America |
|
|
DOB Day |
27 |
|
|
DOB Month |
04 |
|
|
DOB Year |
1990 |
|
|
First Name (PII) |
John |
|
|
First Name Initial |
J |
|
|
Gender |
M |
|
|
Last Name (PII) |
Doe |
|
|
Mobile ID (PII) |
IDFAs |
|
|
Phone Number (PII) |
8174209970 |
|
|
State |
Texas |
|
|
Zip Code |
75201 |
|
|
Other PII (plain hash) |
Customers ID |
|
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