How-To: Select the correct attribute/column type
Overview
This document outlines how to ensure you’re selecting the correct attribute/column type when creating a new Audience list within Alli Audiences.
Instructions
Attribute/Column Type | Examples | |
|---|---|---|
Numbers & Letters (string) | HGF123 | |
Date Timezone | 12:59:00 AM | |
Numbers Only (numeric) | 12345 | |
True/False (boolean) | True | |
Email Address (PII) | john.doe@pmg.com | |
City | Dallas | |
Country | United States of America | |
DOB Day | 27 | |
DOB Month | 04 | |
DOB Year | 1990 | |
First Name (PII) | John | |
First Name Initial | J | |
Gender | M | |
Last Name (PII) | Doe | |
Mobile ID (PII) | IDFAs | |
Phone Number (PII) | 8174209970 | |
State | Texas | |
Zip Code | 75201 | |
Other PII (plain hash) | Customers ID |
