How-to select the correct attribute/column type
Overview
This document outlines how to ensure you’re selecting the correct attribute/column type when creating a new Audience list within Alli Audiences.
Instructions
Attribute/Column Type | ||
|---|---|---|
Numbers & Letters (string) | ||
Date Timezone | ||
Numbers Only (numeric) | ||
True/False (boolean) | ||
Email Address (PII) | ||
City | ||
Country | ||
DOB Day | ||
DOB Month | ||
DOB Year | ||
First Name (PII) | ||
First Name Initial | ||
Gender | ||
Last Name (PII) | ||
Mobile ID (PII) | ||
Phone Number (PII) | ||
State | ||
Zip Code | ||
Other PII (plain hash) |
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