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Meta LTV Deployment

Overview

This document walks you through activating/deploying a value based list to Meta LTV. A list can be an audience list, segment or power audience.

Make sure you have authenticated Facebook.

Instructions

  1. To deploy a list to a Meta LTV audience - you will have to have an alli audience list containing a meta value column

Facebook does not allow sending non meta value based list to value based audiences. To send to Facebook LTV - you must have a Meta Value column in your list.

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  1. Deploy this list normally and choose Facebook as the deployment location.

     

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  2. This will bring you to the deployment form.

  3. Select the authenticated user from the list. If there is only 1 user - the dropdown will be populated and selection will not be available.

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  1. Next select the account ID of the facebook audience you want to deploy to from the AD ACCOUNT dropdown. If no accounts are populated in the dropdown - make sure the authenticated user has the correct access.

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  1. For new lists being deployed - you will have to create a new value based custom audience in meta - you can do this from alli audiences or from the facebook UI. To do it from alli audiences - click on the + button beside the custom audience dropdown.

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  2. Select the is value based checkbox when creating the audience list & click save.

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  1. Select the newly created list and click on Save & Send on the top right.

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