Core Categorizations

Overview

Data Library comes with some built in Categorizations which allow the user to define elements of your various campaigns, ad groups, and ads related to their business goals.

Core Categorizations are separated by channel, so that channel teams can focus on their business logic and be more agile when making updates to the categorizations.

Columns Powered by Alli Categorizations

Core Media Channel

The Core Media Channel Categorization, core_media_channel categorizes the media channel given a combination of account, campaign, and ad group name(s) regardless of the Platform or Ad Network the Ad Serves to.

To Learn How to do this, see the following document:How to reclassify media channel data in ADL

Technical Details

Alli Data Categorization Name(s): core_media_channel

Alli Data Library Column Name: core_media_channel

Input Parameters: platform, account_name, campaign_name, adgroup_name

Supported Reports:

• account_performance

• ad_performance

• audience_performance

• creative_performance

• inventory_performance

• keyword_performance

Ad Format

The Ad Format Categorization, ad_format ,categorizes the format of the ad based on the naming convention.

Technical Details

Alli Data Categorization Name(s): core_display_ad_format, core_social_ad_type

Alli Data Library Column Name: ad_format

Input Parameters:

• core_display_ad_format: platform, account_name, campaign_name, placement_name

• core_social_ad_type: platform, account_name, campaign_name, adset_name

Supported Reports:

• account_performance

• ad_performance

• audience_performance

• creative_performance

• inventory_performance

• keyword_performance

Audience Strategy

The Audience Strategy Categorization, audience_strategy ,categorizes the audience strategy based on the naming convention.

Technical Details

Alli Data Categorization Name(s): core_display_audience_strategy, core_social_audience_strategy, core_search_audience_strategy

Alli Data Library Column Name: audience_strategy

Input Parameters:

• core_display_audience_strategy: platform, account_name, campaign_name, placement_name

• core_social_audience_strategy: platform, account_name, campaign_name, adset_name

• core_search_audience_strategy: platform, account_name, campaign_name

Supported Reports:

• account_performance

• ad_performance

• audience_performance

• creative_performance

• inventory_performance

• keyword_performance

Audience Type

The Audience Type Categorization, audience_type ,categorizes the audience type based on the naming convention.

Technical Details

Alli Data Categorization Name(s): core_display_audience_type, core_social_audience_type

Alli Data Library Column Name: audience_type

Input Parameters:

• core_display_audience_strategy: platform, account_name, campaign_name, placement_name

• core_social_audience_strategy: platform, account_name, campaign_name, adset_name

Supported Reports:

• ad_performance

• audience_performance

• creative_performance

• inventory_performance

• keyword_performance

Marketing Objective

The Marketing Objective Categorization, marketing_objective ,categorizes the marketing objective based on the naming convention.

Technical Details

Alli Data Categorization Name(s): core_display_marketing_objective, core_social_marketing_objective

Alli Data Library Column Name: marketing_objective

Input Parameters:

• core_display_marketing_objective: platform, account_name, campaign_name, placement_name

• core_social_marketing_objective: platform, account_name, campaign_name, adset_name

Supported Reports:

• ad_performance

• adgroup_performance

• audience_performance

• creative_performance

• inventory_performance

• keyword_performance

• searchterm_performance

Geo

The Geo Categorization, geo ,categorizes the geo based on the naming convention.

Technical Details

Alli Data Categorization Name(s): core_display_marketing_objective, core_social_marketing_objective

Alli Data Library Column Name: marketing_objective

Input Parameters:

• core_display_audience_strategy: platform, account_name, campaign_name, placement_name

• core_social_audience_strategy: platform, account_name, campaign_name, adset_name

• core_search_audience_strategy: platform, account_name, campaign_name

Supported Reports:

• ad_performance

• adgroup_performance

• audience_performance

• creative_performance

• inventory_performance

• keyword_performance

• searchterm_performance

Query Type

The Query Type Categorization, query_type ,categorizes the Query Type of a Search Program based on the naming convention.

Technical Details

Alli Data Categorization Name(s): core_search_query_type

Alli Data Library Column Name: query_type

Input Parameters:

• core_search_query_type: platform, account_name, campaign_name

Supported Reports:

• ad_performance

• adgroup_performance

• audience_performance

• creative_performance

• inventory_performance

• keyword_performance

• searchterm_performance

Funnel

The Funnel categorization, funnel, categorizes the section of the funnel (upper, middle or bottom) the campaign is targeting based on the naming convention.

Technical Details

Alli Data Categorization Name(s): core_funnel

Alli Data Library Column Name: funnel

Input Parameters:

• core_funnel: platform, account_name, campaign_name, adset_name

Supported Reports:

• ad_performance

• adgroup_performance

• audience_performance

• creative_performance

• inventory_performance

• keyword_performance

• searchterm_performance

Social ASC

The Social ASC categorization, social_asc, categorizes the Advantage shopping campaigns of social platforms based on the naming convention.

Technical Details

Alli Data Categorization Name(s): core_social_asc

Alli Data Library Column Name: social_asc

Input Parameters:

• social_asc: platform, account_name, campaign_name, adset_name

Supported Reports:

• ad_performance

• adgroup_performance

• productgroup_performance

• creative_performance