Google My Business

Overview

Google my business datasource, used to get information and reporting insights on locations

Vendor/Partner	Google
Version	v1 Business Information and Business Account Management and Business Profile Performance
API Documentation	Google Business Profile Performance Business Info Business Account Management
Sunset Date	None as of 10/29/2025 (though Account Management now has a 1.1 available)
Channel(s)
Refresh Time (CST)	3am
Default backfill	5 Days
Alli Data Library

Limitations

Data Delay

Metrics are updated at the beginning of every month and are available through the API up to 5 days after that.

Dimensions

Name	Type	Description
`date`	`date`	`The date for the report`
`locationid`	`string`	`The id of the location`
`locationName`	`string`	`The name of the location`
`websiteUrl`	`string`	`The URL of the store`
`primaryPhone`	`number`	`Location Phone Number`
`storefrontAddress`	`JSON`	`Location Address`
`latlng`	`JSON`	`The Lat and Long of the store`
`storeCode`	`string`	`Location Store Code`
`regularHours`	`JSON`	`Store Hours`
`labels`	`JSON`	`Location Labels`
`openInfo`	`JSON`	`Determines if the location is currently open`
`primaryCategoryName`	`string`	`The display name of the primary category`
`primaryGoogleCategoryId`	`string`	`The gcid of the primary category`
`additionalCategoriesNames`	`string`	`The display name of all additional categories`
`additionalCategoriesGoogleCategoryIds`	`string`	`The gcid of all additional categories`

Metrics

Name	Type	Description
`queries_direct`	`Number`	`The number of times the listing was shown when searching for it directly`
`queries_indirect`	`Number`	`The number of times the listing was shown as a result of a categorical search (for example, restaurant)`
`views_maps`	`Number`	`The number of times the listing was viewed on Google Maps`
`views_search`	`Number`	`The number of times the listing was viewed on Google Search`
`actions_website`	`Number`	`The number of times the website was clicked on the listing`
`actions_phone`	`Number`	`The number of times the phone number was clicked on the listing`
`actions_driving_directions`	`Number`	`The number of times driving directions were requested for the listing`