Overview:
This Doc provides available sources in Alli and their respective dimensions and metrics
Go to the Magnite-enabled Client in Alli, and under Data Sources, search for the “Magnite” tag to check the sources created.
magnite_app_bundle
|
Datasource Field Name |
Mediaocean Field Name |
Definition |
|---|---|---|
|
report_day |
report_day |
The reporting date for the record. |
|
publisher_name |
publisher_name |
The name of the publisher serving the ad inventory. |
|
publisher_id_string |
publisher_id_string |
The unique identifier for the publisher. |
|
app_name |
app_name |
The name of the application where the ad was served. |
|
app_bundle |
app_bundle |
The unique bundle identifier for the app. |
|
deal_ids |
deal_ids |
The unique deal or programmatic deal identifier associated with the transaction |
|
non_billable_fees |
non_billable_fees |
Total amount of fees that are non-billable to the client. |
|
platform_fees |
platform_fees |
Fees charged by the Magnite platform. |
|
bid_price_actual |
bid_price_actual |
The actual bid price. |
|
cost |
cost |
The total media cost. |
|
third_party_fees |
third_party_fees |
Fees paid to external or third-party vendors. |
|
js_impressions |
js_impressions |
The number of impressions measured via JavaScript tags. |
|
bids |
bids |
The total number of bids. |
magnite_content_hourly
|
Datasource Field Name |
Mediaocean Field Name |
Definition |
|---|---|---|
|
report_hour |
report_hour |
Hourly reporting timestamp |
|
event_type |
event_type |
The type of delivery event |
|
publisher_name |
publisher_name |
Name of the publisher/partner providing the inventory. |
|
app_name |
app_name |
Name of the app where the ad was served. |
|
app_bundle |
app_bundle |
App bundle/package identifier |
|
demand_partner_name |
demand_partner_name |
Name of the demand partner |
|
demand_tag_id |
demand_tag_id |
Magnite demand tag identifier |
|
demand_tag_name |
demand_tag_name |
readable name/label for the demand tag. |
|
campaign_id |
campaign_id |
campaign identifier |
|
creative_id |
creative_id |
creative identifier |
|
livestream |
livestream |
Flag or label indicating livestream inventory |
|
deal_ids |
deal_ids |
Programmatic deal identifier |
|
content_genre_list |
content_genre_list |
One or more partner content genre classifications for the content. |
|
content_rating_list |
content_rating_list |
One or more content ratings for the content. |
|
network |
network |
network or distributor associated with the content |
|
channel_name |
channel_name |
Channel name under the network. |
|
content_title |
content_title |
Title of the content |
|
non_billable_fees |
non_billable_fees |
Fees incurred that are not billed. |
|
platform_fees |
platform_fees |
Magnite platform fees |
|
bid_price_actual |
bid_price_actual |
Actual bid price |
|
cost |
cost |
Media cost |
|
third_party_fees |
third_party_fees |
Fees paid to external vendors |
|
js_impressions |
js_impressions |
Impressions measured via JavaScript tags for the hour. |
magnite_device
|
Datasource Field Name |
Mediaocean Field Name |
Definition |
|---|---|---|
|
report_day |
report_day |
The reporting date for the record. |
|
declared_player_size |
declared_player_size |
The size of the video player as declared by the publisher or platform |
|
brand_name |
brand_name |
The brand or advertiser name |
|
publisher_name |
publisher_name |
Name of the publisher |
|
app_name |
app_name |
Name of the application where the ad served. |
|
app_bundle |
app_bundle |
App bundle identity |
|
demand_partner_name |
demand_partner_name |
Name of the buying partner |
|
demand_tag_id |
demand_tag_id |
Unique identifier for the demand tag |
|
demand_tag_name |
demand_tag_name |
Readable name or label of the demand tag. |
|
campaign_id |
campaign_id |
Identifier for the campaign |
|
creative_id |
creative_id |
Unique identifier for the creative asset |
|
device_id |
device_id |
Identifier for the device category |
|
deal_ids |
deal_ids |
Identifier(s) for programmatic deals |
|
total_non_billable_fees |
non_billable_fees |
non-billable fees incurred during the reporting day |
|
total_platform_fees |
platform_fees |
platform fees charged by Magnite |
|
total_bid_price_actual |
bid_price_actual |
actual bid prices |
|
total_cost |
cost |
cost of media purchased, |
|
total_third_party_fees |
third_party_fees |
Total fees paid to third-party vendors |
|
total_js_impressions |
js_impressions |
Total number of impressions recorded via JavaScript tracking tags. |
magnite_dma
|
Datasource Field Name |
Mediaocean Field Name |
Definition |
|---|---|---|
|
report_day |
report_day |
The reporting date for the record. |
|
publisher_name |
publisher_name |
Name of the publisher |
|
app_name |
app_name |
Name of the application where the ad served. |
|
app_bundle |
app_bundle |
App bundle identity |
|
dma_id |
dma_id |
DMA identifier to segment performance data by geographic markets. |
|
demand_partner_name |
demand_partner_name |
Name of the demand partner |
|
demand_tag_id |
demand_tag_id |
Unique identifier for the demand tag |
|
demand_tag_name |
demand_tag_name |
readable name or label for the demand tag. |
|
campaign_id |
campaign_id |
Identifier for the campaign |
|
creative_id |
creative_id |
Unique identifier for the creative asset |
|
non_billable_fees |
non_billable_fees |
Fees that are not billed to the advertiser |
|
platform_fees |
platform_fees |
Magnite platform fees |
|
bid_price_actual |
bid_price_actual |
The actual bid amount |
|
cost |
cost |
Total media cost |
|
third_party_fees |
third_party_fees |
Fees paid to third-party partners |
|
js_impressions |
js_impressions |
Number of impressions recorded through JavaScript-based tracking |
magnite_hourly
|
Datasource Field Name |
Mediaocean Field Name |
Definition |
|---|---|---|
|
report_hour |
report_hour |
The reporting timestamp represents the hour |
|
hour_period |
hour_period |
Numeric representation of the reporting hour (0–23). |
|
event_type |
event_type |
The type of event recorded |
|
publisher_name |
publisher_name |
Name of the publisher |
|
app_name |
app_name |
Name of the application |
|
app_bundle |
app_bundle |
App bundle identity |
|
demand_partner_name |
demand_partner_name |
Name of the demand partner |
|
demand_tag_id |
demand_tag_id |
Unique identifier for the demand tag |
|
demand_tag_name |
demand_tag_name |
readable name or label assigned to the demand tag. |
|
campaign_id |
campaign_id |
Identifier for the campaign |
|
creative_id |
creative_id |
Unique identifier for the creative asset |
|
deal_ids |
deal_ids |
Identifier(s) for any associated programmatic deals |
|
non_billable_fees |
non_billable_fees |
Total non-billable fees incurred during the hour |
|
platform_fees |
platform_fees |
Magnite platform fees associated with ad delivery |
|
bid_price_actual |
bid_price_actual |
The actual bid price |
|
cost |
cost |
Total media cost |
|
third_party_fees |
third_party_fees |
Fees charged by third-party vendors |
|
js_impressions |
js_impressions |
Number of impressions recorded via JavaScript-based tags |
Magnite Client Enabled Status:
|
demand_partner_id |
demand_partner_name |
status |
|---|---|---|
|
80451 |
Intuit Turbo Tax |
✅ Source created and data loaded |
|
65290 |
Carl's Jr. |
✅ Source created and data loaded |
|
83770 |
Petco |
✅ Source created and data loaded |
|
62942 |
Experian |
✅ Source created and data loaded |
|
68753 |
Michaels |
✅ Source created and data loaded |
|
70729 |
Dutch Bros |
✅ Source created and data loaded |
|
80554 |
Spectrum |
✅ Source created and data loaded |
|
70801 |
McAfee |
⚠️ no data available |
|
71223 |
Monster.com |
⚠️ no data available |
|
65039 |
Lennar |
⚠️ no data available |