Data Library Field Mapping - Google Ads Performance Max
Overview
This document describes how the columns from all the ad platforms are mapped to the googleads__performance_max_performance
Alli Data Library Report.
To understand which Alli Data Datasources are used within the creative_performance
report, see the following link: https://agencypmg.atlassian.net/wiki/spaces/PTD/whiteboard/3164110849
Platforms include:
Google Ads
The value N/A
identifies that the platform does not have a mapping for the corresponding column.
Column | Description | Dimensions / Metrics / Categorizations | Platform UI Name Mapping | Platform Mapping |
---|---|---|---|---|
id | The Internal Alli Id of the Record |
|
|
|
date | The Date of Performance Data | Dimensions |
CODE
|
CODE
|
account_id | The Ad Account Identifier | Dimensions |
CODE
|
CODE
|
account_name | The Ad Account Name | Dimensions |
CODE
|
CODE
|
campaign_id | The Campaign Identifier | Dimensions |
CODE
|
CODE
|
campaign_name | The Campaign Name | Dimensions |
CODE
|
CODE
|
query_type | Query Type | Categorization |
|
|
all_impressions | All Impressions for the Campaign | Metrics |
CODE
|
CODE
|
shopping_impressions | Shopping Impressions for the Campaign (sourced from | Metrics |
CODE
|
CODE
|
video_impressions | Video Impressions for the Campaign (sources from | Metrics |
CODE
|
CODE
|
display_impressions | Video Impressions for the Campaign (sources from | Metrics |
CODE
|
CODE
|
all_clicks | All Clicks for the Campaign | Metrics |
CODE
|
CODE
|
shopping_clicks | Shopping Clicks for the Campaign (sourced from | Metrics |
CODE
|
CODE
|
video_clicks | Video Clicks for the Campaign (sources from | Metrics |
CODE
|
CODE
|
display_clicks | Video Clicks for the Campaign (sources from | Metrics |
CODE
|
CODE
|
all_cost | All Clicks for the Campaign | Metrics |
CODE
|
CODE
|
shopping_cost | Shopping Cost for the Campaign (sourced from | Metrics |
CODE
|
CODE
|
video_cost | Video Cost for the Campaign (sources from | Metrics |
CODE
|
CODE
|
display_cost | Video Cost for the Campaign (sources from | Metrics |
CODE
|
CODE
|