Column | Description | Dimensions / Metrics | Platform UI Name Mapping | Platform API Mapping |
---|
id | The Internal Alli Id of the Record | N/A
| N/A
| N/A
|
source | The Source Table of Row | N/A
| N/A
| N/A
|
date | The Date of Performance Data | Dimensions |
CODE
{
'amazon dsp': 'Date',
'bidtellect': 'Day',
'dv360': 'Date',
'cm360': 'Date',
'facebook ads': 'Date',
'google ads': 'Date',
'linkedin ads': 'Date',
'microsoft ads': 'Date',
'pinterest ads': 'Date',
'snapchat ads': 'Date',
'twitter ads': 'Date',
'tiktok ads': 'Date',
'the trade desk': 'date',
'yahoo dsp': 'Date',
'reddit ads': 'Date',
'apple search ads': 'Date',
'vistar dsp': 'Day',
'criteo': 'Date',
'taboola': 'Date'
}
|
CODE
{
'amazon dsp': 'date',
'bidtellect': 'ndsp_client_reporting_hour_date',
'dv360': 'filter_date',
'cm360': 'date',
'facebook ads': 'date_start',
'google ads': 'date',
'linkedin ads': 'date',
'microsoft ads': 'TimePeriod',
'pinterest ads': 'date',
'snapchat ads': 'date',
'twitter ads': 'date',
'tiktok ads': 'date',
'the trade desk': 'date',
'yahoo dsp': 'day',
'reddit ads': 'date',
'apple search ads': 'date',
'vistar dsp': 'date',
'criteo': 'day',
'taboola': 'date'
}
|
platform | The Platform the Campaign belongs to. (Hard Coded) | Dimensions | N/A
|
CODE
{
'amazon dsp': 'Amazon DSP',
'bidtellect': 'Bidtellect',
'dv360': 'DV360',
'cm360': 'CM360',
'facebook ads': 'Facebook Ads',
'google ads': 'Google Ads',
'linkedin ads': 'LinkedIn Ads',
'microsoft ads': 'Microsoft Bing',
'pinterest ads': 'Pinterest Ads',
'snapchat ads': 'Snapchat Ads',
'twitter ads': 'Twitter Ads',
'tiktok ads': 'TikTok Ads',
'the trade desk': 'The Trade Desk',
'yahoo dsp': 'Yahoo DSP',
'reddit ads': 'Reddit Ads',
'apple search ads': 'Apple Search Ads',
'vistar dsp': 'Vistar DSP',
'criteo': 'Criteo',
'taboola': 'Taboola'
}
|
publisher_platform | The Publisher Platform on where the Campaign Delivered Ads
For Twitter Ads, there are Datasources that pull data from Ads on Twitter and the Twitter Audience Network which is hardcoded into this column.
| Dimensions |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'Site (CM360)',
'facebook ads': 'Publisher Platform',
'google ads': 'Networks',
'linkedin ads': 'N/A',
'microsoft ads': 'Ad Distribution',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'Placements',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'site',
'facebook ads': 'publisher_platform',
'google ads': 'ad_network_type',
'linkedin ads': 'N/A',
'microsoft ads': 'AdDistribution',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'Ads on Twitter',
'tiktok ads': 'placement',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
account_id | The Ad Account Identifier | Dimensions |
CODE
{
'amazon dsp': 'Advertiser Id',
'bidtellect': 'Brand Id',
'dv360': 'Advertiser ID',
'cm360': 'Advertiser ID',
'facebook ads': 'Account ID',
'google ads': 'Account ID',
'linkedin ads': 'TBD',
'microsoft ads': 'Account ID',
'pinterest ads': 'Account ID',
'snapchat ads': 'Account',
'twitter ads': 'Account ID',
'tiktok ads': 'Account',
'the trade desk': 'Advertiser ID',
'yahoo dsp': 'Advertiser ID',
'reddit ads': 'Account ID',
'apple search ads': 'N/A',
'vistar dsp': 'N/A'
'criteo': 'N/A',
'taboola': 'Advertiser ID'
}
|
CODE
{
'amazon dsp': 'advertiserid',
'bidtellect': 'ndsp_client_reporting_customer_brand_id',
'dv360': 'filter_advertiser',
'cm360': 'advertiser_id',
'facebook ads': 'account_id',
'google ads': 'customer_id',
'linkedin ads': 'account_id',
'microsoft ads': 'accountid',
'pinterest ads': 'advertiser_id',
'snapchat ads': 'accountId',
'twitter ads': 'account_id',
'tiktok ads': 'advertiser_id',
'the trade desk': 'advertiser_id',
'yahoo dsp': 'advertiser_id',
'reddit ads': 'account_id',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'AdvertiserId',
'taboola': 'advertiser_id'
}
|
account_name | The Ad Account Name | Dimensions |
CODE
{
'amazon dsp': 'Advertiser Name',
'bidtellect': 'Brand',
'dv360': 'Advertiser',
'cm360': 'Advertiser',
'facebook ads': 'Account Name',
'google ads': 'Account',
'linkedin ads': 'N/A',
'microsoft ads': 'Account name',
'pinterest ads': 'Account',
'snapchat ads': 'Account',
'twitter ads': 'Account',
'tiktok ads': 'Account',
'the trade desk': 'Advertiser',
'yahoo dsp': 'Advertiser Name',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'Advertiser',
'criteo': 'Account',
'taboola': 'Advertiser'
}
|
CODE
{
'amazon dsp': 'advertisername',
'bidtellect': 'ndsp_client_reporting_customer_brand_name',
'dv360': 'filter_advertiser_name',
'cm360': 'advertiser',
'facebook ads': 'account_name',
'google ads': 'customer_name',
'linkedin ads': 'name',
'microsoft ads': 'AccountName',
'pinterest ads': 'advertiser_name',
'snapchat ads': 'accountName',
'twitter ads': 'account_name',
'tiktok ads': 'advertiser_name',
'the trade desk': 'advertiser_name',
'yahoo dsp': 'advertiser_name',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'advertiser_name',
'criteo': 'Advertiser',
'taboola': 'advertiser_name'
}
|
channel | The Default Alli Data Library Channel (Hard Coded Value)
| Dimensions | N/A
|
CODE
{
'amazon dsp': 'DISPLAY',
'bidtellect': 'DISPLAY',
'dv360': 'DISPLAY',
'cm360': 'DISPLAY',
'facebook ads': 'SOCIAL',
'google ads': 'SEARCH',
'linkedin ads': 'SOCIAL',
'microsoft ads': 'SEARCH',
'pinterest ads': 'SOCIAL',
'snapchat ads': 'SOCIAL',
'twitter ads': 'SOCIAL',
'tiktok ads': 'SOCIAL',
'the trade desk': 'DISPLAY',
'yahoo dsp': 'DISPLAY',
'reddit ads': 'SOCIAL',
'apple search ads': 'SEARCH',
'vistar dsp': 'DISPLAY',
'criteo': 'DISPLAY',
'taboola': 'DISPLAY'
}
|
cost | Costs (Ad Spend) | Metrics |
CODE
{
'amazon dsp': 'Total cost',
'bidtellect': 'Spend',
'dv360': 'Revenue (Advertiser Currency)',
'cm360': 'Media Cost (Advertise Currency)',
'facebook ads': 'Amount Spend',
'google ads': 'Cost',
'linkedin ads': 'Total Spent',
'microsoft ads': 'Spend',
'pinterest ads': 'Spend',
'snapchat ads': 'Spend',
'twitter ads': 'Spend',
'tiktok ads': 'Total cost',
'the trade desk': 'Advertiser Cost (USD)',
'yahoo dsp': 'Cost',
'reddit ads': 'Amount Spent',
'apple search ads': 'Spend',
'vistar dsp': 'Revenue',
'criteo': 'Cost',
'taboola': 'Spent'
}
|
CODE
{
'amazon dsp': 'totalcost',
'bidtellect': 'ndsp_client_reporting_spend',
'dv360': 'metric_revenue_advertiser',
'cm360': 'mediacost',
'facebook ads': 'spend',
'google ads': 'cost',
'linkedin ads': 'costinusd',
'microsoft ads': 'spend',
'pinterest ads': 'spend_in_dollar',
'snapchat ads': 'spend',
'twitter ads': 'billed_charge_local_micro / 1000000',
'tiktok ads': 'spend',
'the trade desk': 'advertiser_cost_usd',
'yahoo dsp': 'cost',
'reddit ads': 'spend / 1000000',
'apple search ads': 'localspend',
'vistar dsp': 'client_revenue',
'criteo': 'AdvertiserCost',
'taboola': 'spent'
}
|
impressions | Impressions | Metrics |
CODE
{
'amazon dsp': 'Impressions',
'bidtellect': 'Impressions',
'dv360': 'Impressions',
'cm360': 'Impressions',
'facebook ads': 'Impressions',
'google ads': 'Impr.',
'linkedin ads': 'Impressions',
'microsoft ads': 'Impr.',
'pinterest ads': 'Impr.',
'snapchat ads': 'Paid Impressions',
'twitter ads': 'Impressions',
'tiktok ads': 'Impressions',
'the trade desk': 'Impressions',
'yahoo dsp': 'Cmpressions',
'reddit ads': 'Impressions',
'apple search ads': 'Impressions',
'vistar dsp': 'Impressions',
'criteo': 'Displays',
'taboola': 'Impressions'
}
|
CODE
{
'amazon dsp': 'impressions',
'bidtellect': 'ndsp_client_reporting_impressions',
'dv360': 'metric_impressions',
'cm360': 'impressions',
'facebook ads': 'impressions',
'google ads': 'impressions',
'linkedin ads': 'impressions',
'microsoft ads': 'impressions',
'pinterest ads': 'impressions_1 + impressions_2',
'snapchat ads': 'impressions',
'twitter ads': 'impressions',
'tiktok ads': 'impressions',
'the trade desk': 'impressions',
'yahoo dsp': 'impressions',
'reddit ads': 'impressions',
'apple search ads': 'impressions',
'vistar dsp': 'impressions',
'criteo': 'Displays',
'taboola': 'impressions'
}
|
clicks | Clicks | Metrics |
CODE
{
'amazon dsp': 'Click-throughs',
'bidtellect': 'Clicks',
'dv360': 'Clicks',
'cm360': 'Clicks',
'facebook ads': 'Link clicks',
'google ads': 'Clicks',
'linkedin ads': 'Clicks',
'microsoft ads': 'Clicks',
'pinterest ads': 'Result: Clicks',
'snapchat ads': 'Clicks',
'twitter ads': 'Clicks',
'tiktok ads': 'Clicks (Destination)',
'the trade desk': 'Clicks',
'yahoo dsp': 'Clicks',
'reddit ads': 'Clicks',
'apple search ads': 'Taps',
'vistar dsp': 'N/A',
'criteo': 'Clicks',
'taboola': 'Clicks'
}
|
CODE
{
'amazon dsp': 'clickthroughs',
'bidtellect': 'ndsp_client_reporting_clicks',
'dv360': 'metric_clicks',
'cm360': 'clicks',
'facebook ads': 'inline_link_clicks',
'google ads': 'clicks',
'linkedin ads': 'landingpageclicks',
'microsoft ads': 'clicks',
'pinterest ads': 'clickthrough_1 + clickthrough_2',
'snapchat ads': 'swipes',
'twitter ads': 'url_clicks',
'tiktok ads': 'clicks',
'the trade desk': 'clicks',
'yahoo dsp': 'clicks',
'reddit ads': 'clicks',
'apple search ads': 'taps',
'vistar dsp': 'N/A',
'criteo': 'Clicks',
'taboola': 'clicks'
}
|
landing_page_views | The Number of Landing Page Views | Metrics | N/A
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
reach | Reach | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'reach',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'Reach',
'snapchat ads': 'Paid Reach',
'twitter ads': 'N/A',
'tiktok ads': 'Reach',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'reach',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'total_impression_user',
'snapchat ads': 'uniques',
'twitter ads': 'N/A',
'tiktok ads': 'reach',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
conversions | The Number of Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'Conversions',
'linkedin ads': 'Conversions',
'microsoft ads': 'Conv.',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'Conversion',
'the trade desk': 'N/A',
'yahoo dsp': 'Conversions',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'Sales',
'taboola': 'Conversions'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'conversions',
'linkedin ads': 'externalwebsiteconversions',
'microsoft ads': 'conversions',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'conversion',
'the trade desk': 'N/A',
'yahoo dsp': 'conversions',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'SalesClientAttribution',
'taboola': 'actions'
}
|
conversions_value | The Value associated with Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'Conv. value',
'linkedin ads': 'N/A',
'microsoft ads': 'Revenue',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'N/A',
'yahoo dsp': 'Conversion Value',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'Revenue',
'taboola': 'Conversion Value'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'conversions_value',
'linkedin ads': 'N/A',
'microsoft ads': 'revenue',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'N/A',
'yahoo dsp': 'conversion_value',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'RevenueGeneratedClientAttribution',
'taboola': 'conversions_value'
}
|
purchase_conversions | The Number of Purchase Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'Website Purchases',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'Total conversions (Checkout)',
'snapchat ads': 'Conversions: Purchases + Conversions: Purchases View',
'twitter ads': 'Purchases',
'tiktok ads': 'Total Purchase',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'Click: Purchase + View: Purchase',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'action_offsite_conversion_fb_pixel_purchase',
'google ads': 'case when conversion_action_category = 'PURCHASE' then conversions',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'total_checkout',
'snapchat ads': 'conversion_purchases_swipe_up + conversion_purchases_view',
'twitter ads': 'conversion_purchases_metric',
'tiktok ads': 'total_purchase',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'purchase_view_through_conversions + purchase_click_through_conversions'(of all attribution window)',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
purchase_conversions_value | The Value associated with the Purchase Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'website Purchases Conversion Value',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'Total order value (Checkout)',
'snapchat ads': 'Conversions: Purchases Value + Conversions: Purchases Value View',
'twitter ads': 'Purchases - sale amount',
'tiktok ads': 'Purchase Total Value',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'Total Value: Purchase',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'action_values_offsite_conversion_fb_pixel_purchase',
'google ads': 'case when conversion_action_category = 'PURCHASE' then conversions_value',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'total_checkout_value_in_micro_dollar/1000000',
'snapchat ads': 'conversion_purchases_value_swipe_up + conversion_purchases_value_view',
'twitter ads': 'conversion_purchases_sale_amount',
'tiktok ads': 'total_purchase_value',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'conversion_purchase_total_value',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
add_to_cart_conversions | The Number of Add To Cart Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'Adds to cart',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'Total conversions (Add to cart)',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'Total Add-to-cart',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'Add to Cart: purchase',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'action_offsite_conversion_fb_pixel_add_to_cart',
'google ads': 'case when conversion_action_category = 'ADD_TO_CART' then conversions',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'total_click_add_to_cart + total_view_add_to_cart',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'total_app_event_add_to_cart',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'add_to_cart_click_through_conversions+add_to_cart_view_through_conversions(of all attribution window)',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
add_to_cart_conversions_value | The Value associated with the Add to Cart Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'Add-to-cart Total Value',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'conversion: add to cart value',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'case when conversion_action_category = 'ADD_TO_CART' then conversions_value',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'total_app_event_add_to_cart_value',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'conversion_add_to_cart_total_value',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
app_install_conversions | The Number of App Install Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'App installs',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'N/A',
'snapchat ads': 'App Installs',
'twitter ads': 'N/A',
'tiktok ads': 'App Install',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': '(MMP) Total App Installs',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'Post-Install Sales',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'action_mobile_app_install',
'google ads': 'case when conversion_action_category = 'APP_INSTALL' then conversions',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'N/A',
'snapchat ads': 'total_installs',
'twitter ads': 'N/A',
'tiktok ads': 'app_install',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'app_install_metrics_install',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'PostInstallSales',
'taboola': 'N/A'
}
|
app_install_conversions_value | The Value associated with App Install Conversions. | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'Post-Install Order Value',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'case when conversion_action_category = 'PURCHASE' then conversions_value',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'PostInstallOrderValue',
'taboola': 'N/A'
}
|
sign_up_conversions | The Number of Sign Up Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'Registration completed',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'Total conversions (Signup)',
'snapchat ads': 'Conversions: Sign Ups',
'twitter ads': 'TBD',
'tiktok ads': 'Total Registration',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'Sign Up: Purchase',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'action_offsite_conversion_fb_pixel_complete_registration',
'google ads': 'case when conversion_action_category = 'SIGNUP' then conversions',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'total_signup',
'snapchat ads': 'conversion_sign_ups',
'twitter ads': 'conversion_sign_ups',
'tiktok ads': 'total_registration',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
sign_up_conversions_value | The Value associated with Sign Up Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'Total order value (Signup)',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'case when conversion_action_category = 'PURCHASE' then conversions_value',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'total_signup_value_in_micro_dollar/1000000',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
total_conversions | The Total Number of Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'TBD',
'dv360': 'N/A',
'cm360': 'Total Conversions',
'facebook ads': 'Actions',
'google ads': 'All conv.',
'linkedin ads': 'N/A',
'microsoft ads': 'Conv.',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'Conversion',
'the trade desk': 'otal Click + View Conversions 01',
'yahoo dsp': 'Conversions',
'reddit ads': 'N/A',
'apple search ads': 'installs',
'vistar dsp': 'N/A',
'criteo': 'Sales',
'taboola': 'Conversions'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'ndsp_client_reporting_total_conversions',
'dv360': 'metric_last_clicks + metric_last_impressions',
'cm360': 'totalconversions',
'facebook ads': 'actions',
'google ads': 'all_conversions',
'linkedin ads': 'N/A',
'microsoft ads': 'conversions',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'conversion',
'the trade desk': 'total_click_view_conversions_01',
'yahoo dsp': 'conversions',
'reddit ads': 'N/A',
'apple search ads': 'installs',
'vistar dsp': 'N/A',
'criteo': 'SalesAllClientAttribution',
'taboola': 'actions'
}
|
total_conversions_value | The Value associated with the Total Number of Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'TBD',
'cm360': 'Total Revenue',
'facebook ads': 'N/A',
'google ads': 'All conv. value',
'linkedin ads': 'N/A',
'microsoft ads': 'Revenue',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'Total Click + View Conversion Revenue 01',
'yahoo dsp': 'Conversion Value',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'Revenue',
'taboola': 'Conversion Value'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'metric_cm360_post_click_revenue + metric_cm360_post_view_revenue',
'cm360': 'totalconversionsrevenue',
'facebook ads': 'N/A',
'google ads': 'all_conversions_value',
'linkedin ads': 'N/A',
'microsoft ads': 'revenue',
'pinterest ads': 'N/A',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'total_click_view_conversion_revenue_01',
'yahoo dsp': 'conversions_value',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'RevenueGeneratedAllClientAttribution',
'taboola': 'conversions_value'
}
|
click_through_conversions | The Number of Click Through Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'TBD',
'dv360': 'TBD',
'cm360': 'Click-through Conversions',
'facebook ads': 'N/A',
'google ads': 'N/A',
'linkedin ads': 'Post-Click Conversions',
'microsoft ads': 'N/A',
'pinterest ads': 'Total click-through conversions (Checkout)',
'snapchat ads': 'Conversions: Purchases',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'Click Conversion 01',
'yahoo dsp': 'Click Through Conversions',
'reddit ads': 'Click: Purchase',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'Click Through Conversions'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'ndsp_client_reporting_click_through_conversions',
'dv360': 'metric_last_clicks',
'cm360': 'activityclickthroughconversions',
'facebook ads': 'N/A',
'google ads': 'N/A',
'linkedin ads': 'externalwebsitepostclickconversions',
'microsoft ads': 'N/A',
'pinterest ads': 'total_click_checkout',
'snapchat ads': 'conversion_purchases_swipe_up',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'click_conversion_01',
'yahoo dsp': 'click_through_conversions',
'reddit ads': 'purchase_click_through_conversions_attribution_window_{day/week/month}',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'actions_num_from_clicks'
}
|
click_through_conversions_value | The Value associated with the Click Through Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'TBD',
'cm360': 'Click-through revenue',
'facebook ads': 'N/A',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'Total click-through order value (Checkout)',
'snapchat ads': 'Conversions: Purchases Value',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'Click Conversion Revenue 01',
'yahoo dsp': 'N/A',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'metric_cm_post_click_revenue',
'cm360': 'activityclickthroughrevenue',
'facebook ads': 'N/A',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'total_click_checkout_value_in_micro_dollar/1000000',
'snapchat ads': 'conversion_purchases_value_swipe_up',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'click_conversion_revenue_01',
'yahoo dsp': 'N/A',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
view_through_conversions | The Number of View Through Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'TBD',
'dv360': 'TBD',
'cm360': 'View-through Conversions',
'facebook ads': 'N/A',
'google ads': 'View-through conv.',
'linkedin ads': 'View-through Conversions',
'microsoft ads': 'N/A',
'pinterest ads': 'Total view-through conversions (Checkout)',
'snapchat ads': 'Conversions: Purchases View',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'View Through Conversion 01',
'yahoo dsp': 'View Through Conversion',
'reddit ads': 'View: Purchase',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'View Through Conversions'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'ndsp_client_reporting_view_through_conversions',
'dv360': 'metric_last_impressions',
'cm360': 'activityviewthroughconversions',
'facebook ads': 'N/A',
'google ads': 'view_through_conversions',
'linkedin ads': 'externalwebsitepostviewconversions',
'microsoft ads': 'N/A',
'pinterest ads': 'total_view_checkout',
'snapchat ads': 'conversion_purchases_view',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'view_through_conversion_01',
'yahoo dsp': 'view_through_conversions',
'reddit ads': 'purchase_view_through_conversions_attribution_window_{day/week/month}',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'actions_num_from_views'
}
|
view_through_conversions_value | The Value associated with the View Through Conversions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'TBD',
'cm360': 'View-through Revenue',
'facebook ads': 'N/A',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'Total view-through conversions (Checkout)',
'snapchat ads': 'Conversions: Purchases View',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'View Through Conversion Revenue 01',
'yahoo dsp': 'N/A',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'metric_cm_post_view_revenue',
'cm360': 'activityviewthroughrevenue',
'facebook ads': 'N/A',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'total_view_checkout_value_in_micro_dollar/1000000',
'snapchat ads': 'conversion_purchases_value_view',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'view_through_conversion_revenue_01',
'yahoo dsp': 'N/A',
'reddit ads': 'N/A',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
video_starts | Video Starts | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'Video Started',
'dv360': 'N/A',
'cm360': 'Video Plays',
'facebook ads': 'Video plays',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'Total video starts',
'snapchat ads': 'N/A',
'twitter ads': 'Video starts',
'tiktok ads': 'Video views',
'the trade desk': 'N/A',
'yahoo dsp': 'Start Views',
'reddit ads': 'Video Starts',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'ndsp_client_reporting_video_starts',
'dv360': 'N/A',
'cm360': 'richmediavideoplays',
'facebook ads': 'action_video_play',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'total_video_p0_combined',
'snapchat ads': 'N/A',
'twitter ads': 'video_content_starts',
'tiktok ads': 'video_play_actions',
'the trade desk': 'N/A',
'yahoo dsp': 'video_views_starts',
'reddit ads': 'video_started',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
video_views | Video Views | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'TrueView: Views',
'cm360': 'Video Views',
'facebook ads': '3-second video plays',
'google ads': 'Views',
'linkedin ads': 'Video Views',
'microsoft ads': 'N/A',
'pinterest ads': 'Video views',
'snapchat ads': '2 Second Video Views',
'twitter ads': '3s/100% video views',
'tiktok ads': '2-second video views',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'Video Views',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'metric_trueview_views',
'cm360': 'richmediavideoviews',
'facebook ads': 'action_video_view',
'google ads': 'video_views',
'linkedin ads': 'videoviews',
'microsoft ads': 'N/A',
'pinterest ads': 'total_video_mrc_views',
'snapchat ads': 'video_views',
'twitter ads': 'video_3s100pct_views',
'tiktok ads': 'video_watched_2s',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'video_viewable_impressions',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
video_3s_watched | Video 3-Second Watched | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': '3s video views',
'snapchat ads': 'N/A',
'twitter ads': '3s/100% video views',
'tiktok ads': 'N/A',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': '3 Second Views',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'total_video_3sec_views',
'snapchat ads': 'N/A',
'twitter ads': 'video_3s100pct_views',
'tiktok ads': 'N/A',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'video_watched_3_seconds',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
video_p25_watched | Video Completions - 25% | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'Video Q1',
'dv360': 'First-Quartile Views (Video)',
'cm360': 'Video First Quartile Completions',
'facebook ads': 'Video plays at 25%',
'google ads': 'Video played to 25%',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'Total video played at 25%',
'snapchat ads': 'Video Plays at 25%',
'twitter ads': 'Video played 25%',
'tiktok ads': 'Video views at 25%',
'the trade desk': 'N/A',
'yahoo dsp': '25% Completions',
'reddit ads': 'Watches at 25%',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'ndsp_client_reporting_video_first_quartiles',
'dv360': 'metric_rich_media_video_first_quartile_completes',
'cm360': 'richmediavideofirstquartilecompletes',
'facebook ads': 'video_p25_watched_actions',
'google ads': 'video_views * video_quartile_p25_rate',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'total_video_p25_combined',
'snapchat ads': 'quartile_1',
'twitter ads': 'video_views_25',
'tiktok ads': 'video_views_p25',
'the trade desk': 'N/A',
'yahoo dsp': 'video_25p_completions',
'reddit ads': 'video_watched_25_percent',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
video_p50_watched | Video Completions - 50% | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'Video Midpoint',
'dv360': 'Midpoint Views(Video)',
'cm360': 'Video Midpoints',
'facebook ads': 'Video plays at 50%',
'google ads': 'Video played to 50%',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'Total video played at 50%',
'snapchat ads': 'Video Plays at 50%',
'twitter ads': 'Video played 50%',
'tiktok ads': 'Video views at 50%',
'the trade desk': 'N/A',
'yahoo dsp': '50% Completions',
'reddit ads': 'Watches at 50%',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'ndsp_client_reporting_video_mid_points',
'dv360': 'metric_rich_media_video_midpoints',
'cm360': 'richmediavideomidpoints',
'facebook ads': 'video_p50_watched_actions',
'google ads': 'video_views * video_quartile_p50_rate',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'total_video_p50_combined',
'snapchat ads': 'quartile_2',
'twitter ads': 'video_views_50',
'tiktok ads': 'video_views_p50',
'the trade desk': 'N/A',
'yahoo dsp': 'video_50p_completions',
'reddit ads': 'video_watched_50_percent',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
video_p75_watched | Video Completions - 75% | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'Video Q3',
'dv360': 'Third-Quartile Views (Video)',
'cm360': 'Video Third Quartile Completions',
'facebook ads': 'Video plays at 75%',
'google ads': 'Video played to 75%',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'Total video played at 75%',
'snapchat ads': 'Video Plays at 75%',
'twitter ads': 'Video played 75%',
'tiktok ads': 'Video views at 75%',
'the trade desk': 'N/A',
'yahoo dsp': '75% Completions',
'reddit ads': 'Watches at 75%',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'ndsp_client_reporting_video_third_quartiles',
'dv360': 'metric_rich_media_video_third_quartile_completes',
'cm360': 'richmediavideothirdquartilecompletes',
'facebook ads': 'video_p75_watched_actions',
'google ads': 'video_views * video_quartile_p75_rate',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'total_video_p75_combined',
'snapchat ads': 'quartile_3',
'twitter ads': 'video_views_75',
'tiktok ads': 'video_views_p75',
'the trade desk': 'N/A',
'yahoo dsp': 'video_75p_completions',
'reddit ads': 'video_watched_75_percent',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
video_p95_watched | Video Completions - 95% | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'Total video played at 95%',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'Watches at 95%',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'N/A',
'dv360': 'N/A',
'cm360': 'N/A',
'facebook ads': 'N/A',
'google ads': 'N/A',
'linkedin ads': 'N/A',
'microsoft ads': 'N/A',
'pinterest ads': 'total_video_p95_combined',
'snapchat ads': 'N/A',
'twitter ads': 'N/A',
'tiktok ads': 'N/A',
'the trade desk': 'N/A',
'yahoo dsp': 'N/A',
'reddit ads': 'video_watched_95_percent',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
video_p100_watched | Video Completions | Metrics |
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'Video Completed',
'dv360': 'Complete Views (Video)',
'cm360': 'Video Completions',
'facebook ads': 'Video plays at 100%',
'google ads': 'Video played to 100%',
'linkedin ads': 'Video Completions',
'microsoft ads': 'N/A',
'pinterest ads': 'Total video played at 100%',
'snapchat ads': 'Video Completions',
'twitter ads': 'Video completions',
'tiktok ads': 'Video views at 100%',
'the trade desk': 'N/A',
'yahoo dsp': '100% Completions',
'reddit ads': 'Watches at 100%',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|
CODE
{
'amazon dsp': 'N/A',
'bidtellect': 'ndsp_client_reporting_video_completes',
'dv360': 'metric_rich_media_video_completions',
'cm360': 'richmediavideocompletions',
'facebook ads': 'video_p100_watched_actions',
'google ads': 'video_views * video_quartile_p100_rate',
'linkedin ads': 'videocompletions',
'microsoft ads': 'N/A',
'pinterest ads': 'total_video_p100_complete',
'snapchat ads': 'view_completion',
'twitter ads': 'video_views_100',
'tiktok ads': 'video_views_p100',
'the trade desk': 'N/A',
'yahoo dsp': 'video_completions',
'reddit ads': 'video_watched_100_percent',
'apple search ads': 'N/A',
'vistar dsp': 'N/A',
'criteo': 'N/A',
'taboola': 'N/A'
}
|