Reddit Ads
Vendor/Partner | |
|---|---|
Version | Reddit API (OAuth): v1 |
API Documentation | |
Sunset Date | v2.0 Allow-list sunset as of 06.06.2024, update to v3.0 – In Progress as of October 2024 |
Channel(s) | |
Refresh Time (CST) | 3am / Real Time |
Default backfill | 7 days |
Alli Data Library |
|
Getting Started
To be able to utilize the Reddit datasources, both the account and login email you use to authenticate will need Reddit Ads API access (Analyst role) granted from a Reddit representative. Reach out to your social lead if you do not have a Reddit contact.
Required Authorization
Reddit Ads required a Reddit account with access to Reddit Ads Manager. You can see which profiles you have access to by adding your Account ID in the link below and navigating to it:
https://ads.reddit.com/account/{insert your own Account ID here}/accounts
OR:
Login into: https://ads.reddit.com
Select your account name from the top-right corner, a dropdown list will show
Click “View all accounts & invitations”
Then you will be able to see a list of accounts and their Id’s formatted as t2_xyz
Datasource Setup:
Once you have an account with Reddit Ads (analyst access minimum), click the Request Reddit Ads Access button.
Next, copy and paste the Account Ids you would like to create reports for, and include the ‘t2_’ part in the Account Id.
If you’d like to include multiple accounts, add the account Ids separated by a comma as shown in the screenshot above.
Make sure to click the Next/Save button to save your selection.
Limitations
The Reddit API has a request rate limit of 1 request per second. This causes a delay in saving the datasource if you have more than one account saved.
Performance metrics under the Reddit Ads API are shared between all report types.
The Reddit reporting endpoint doesn’t allow fetching more details about entities such as name, modified_at, objective, created_at. These will have to be fetched through the Reddit Ads - Structure datasource.
Account Dimensions
Name | Description |
|---|---|
Date | The date |
Account ID | The Account ID |
Campaign Dimensions
Name | Description |
|---|---|
Date | The date |
Campaign ID | The Campaign ID |
Ad Group Dimensions
Name | Description |
|---|---|
Date | The date |
Ad Group ID | The Ad Group ID |
Ad Dimensions
Name | Description |
|---|---|
Date | The date |
Ad ID | The Ad ID |
Post Dimensions
Name | Description |
|---|---|
Date | The date |
Post ID | The Post ID |
Useful Information
On reddit dashboard , click on the refresh icon and check the timezone and other parameters passing (refer the above image) and compare to ALLI Data - Reddit API call parameters for any data mismatch