The Reddit Ads datasource allows you to query performance data from Reddit Ads accounts you have access to.
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Vendor/Partner |
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Version |
Reddit API (OAuth): v1
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API Documentation |
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Sunset Date |
v2.0 Allow-list sunset as of 06.06.2024, update to v3.0 – In Progress as of October 2024 |
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Channel(s) |
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Refresh Time (CST) |
3am / Real Time |
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Default backfill |
7 days |
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Alli Data Library |
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Getting Started
To be able to utilize the Reddit datasources, both the account and login email you use to authenticate will need Reddit Ads API access (Analyst role) granted from a Reddit representative. Reach out to your social lead if you do not have a Reddit contact.
Required Authorization
Reddit Ads required a Reddit account with access to Reddit Ads Manager. You can see which profiles you have access to by adding your Account ID in the link below and navigating to it:
https://ads.reddit.com/account/{insert your own Account ID here}/accounts
OR:
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Login into: https://ads.reddit.com
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Select your account name from the top-right corner, a dropdown list will show
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Click “View all accounts & invitations”
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Then you will be able to see a list of accounts and their Id’s formatted as t2_xyz
Datasource Setup:
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Once you have an account with Reddit Ads (analyst access minimum), click the Request Reddit Ads Access button.
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Next, copy and paste the Account Ids you would like to create reports for, and include the ‘t2_’ part in the Account Id.
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If you’d like to include multiple accounts, add the account Ids separated by a comma as shown in the screenshot above.
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Make sure to click the Next/Save button to save your selection.
Limitations
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The Reddit API has a request rate limit of 1 request per second. This causes a delay in saving the datasource if you have more than one account saved.
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Performance metrics under the Reddit Ads API are shared between all report types.
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The Reddit reporting endpoint doesn’t allow fetching more details about entities such as name, modified_at, objective, created_at. These will have to be fetched through the Reddit Ads - Structure datasource.
Account Dimensions
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Name |
Description |
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Date |
The date |
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Account ID |
The Account ID |
Campaign Dimensions
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Name |
Description |
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Date |
The date |
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Campaign ID |
The Campaign ID |
Ad Group Dimensions
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Name |
Description |
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Date |
The date |
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Ad Group ID |
The Ad Group ID |
Ad Dimensions
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Name |
Description |
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Date |
The date |
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Ad ID |
The Ad ID |
Post Dimensions
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Name |
Description |
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Date |
The date |
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Post ID |
The Post ID |
Useful Information
On reddit dashboard , click on the refresh icon and check the timezone and other parameters passing (refer the above image) and compare to ALLI Data - Reddit API call parameters for any data mismatch