How-To: Enable Device and Demographic Reporting

Overview

Device and Demographic reporting is now supported in Certified Datasources

Certified Datasources support this reporting for Facebook Ads only currently. These reports are as follows:

Facebook Ads

facebookads__demographic_performance
facebookads__platform_device_performance

Cross-channel

platform_device_performance
demographic_performance

This guide explains how to onboard and build the Device and Demographic reports within ADL.

Prerequisites

ADL 2.0 - Refresh app exists for your client (Tutorial: Building and Refreshing Certified Datasources)

Instructions

Device and Demographic Datasources Onboarding

To enable product reporting for your client, do the following:

1.) In Alli Marketplace, install the ADL 2.0 - Onboard Platform app (see Tutorial: Onboarding a Platform)

2.) Within the app, select the platform you’d like to create Device and Demographic datasources for. e.g: Facebook Ads

3.) Click Save and Run. When the app execution completes, you should be able to see the Facebook Device and Demographic datasources in Alli Data.

The Demographic datasource is called facebookads_insights_demographic

The Device datasource is called facebookads_insights_platform_device

5.) Authenticate and backfill the datasources as needed.

Refresh App setup

6.) Once the data source has pulled in data, navigate to the existing ADL 2.0 - Refresh app

7.) App Setting: PLATFORMS = ALL PLATFORMS

8.) Within the app, set DEPLOYMENT to True

9.) Hit Save and Run to execute the deployment app

10.) Set DEPLOYMENT back to False and click Save

11.) Once the app completes successfully, you should be able to query the Device and Demographic report(s)

For more information on the dimensions and metrics present in the reports, check out the Related Articles section below.