How-To: Enable Device and Demographic Reporting
Overview
Device and Demographic reporting is now supported in Certified Datasources
Certified Datasources support this reporting for Facebook Ads only currently. These reports are as follows:
Facebook Ads
facebookads__demographic_performancefacebookads__platform_device_performance
Cross-channel
platform_device_performancedemographic_performance
This guide explains how to onboard and build the Device and Demographic reports within ADL.
Prerequisites
ADL 2.0 - Refreshapp exists for your client (Tutorial: Building and Refreshing Certified Datasources)
Instructions
Device and Demographic Datasources Onboarding
To enable product reporting for your client, do the following:
1.) In Alli Marketplace, install the ADL 2.0 - Onboard Platform app (see Tutorial: Onboarding a Platform)
2.) Within the app, select the platform you’d like to create Device and Demographic datasources for. e.g: Facebook Ads
3.) Click Save and Run. When the app execution completes, you should be able to see the Facebook Device and Demographic datasources in Alli Data.
The Demographic datasource is called facebookads_insights_demographic

The Device datasource is called facebookads_insights_platform_device

5.) Authenticate and backfill the datasources as needed.
Refresh App setup
6.) Once the data source has pulled in data, navigate to the existing ADL 2.0 - Refresh app
7.) App Setting: PLATFORMS = ALL PLATFORMS
8.) Within the app, set DEPLOYMENT to True
9.) Hit Save and Run to execute the deployment app
10.) Set DEPLOYMENT back to False and click Save
11.) Once the app completes successfully, you should be able to query the Device and Demographic report(s)
For more information on the dimensions and metrics present in the reports, check out the Related Articles section below.