Report Hierarchy

Overview

This guide walks through the report hierarchy for each platform and how it relates to the ADL Reporting Hierarchy. This guide helps map each platform’s campaign hierarchy to the ADL Report Hierarchy.

If you see N/A that means that there is no hierarchy mapped at that level for the given platform.

ADL Report Hierarchy

CODE

account
└── campaign
    └── adgroup
        └── ad
            └── creative

Amazon DSP

CODE

account
└── order
    └── line item
        └── creative
            └── N/A

Bidtellect

CODE

brand
└── insertion order
    └── campaign
        └── creative
            └── N/A

DV360

CODE

advertiser
└── insertion_order
    └── line item
        └── trueview adgroup/line item
            └── trueview ad/creative

Meta Ads

CODE

account
└── campaign
    └── adset
        └── ad
            └── ad creative

Google Ads

CODE

account
└── campaign
    └── adgroup
        └── ad
            └── N/A

LinkedIn Ads

CODE

account
└── Campaign Group
    └── campaign
        └── creative
            └── N/A

Microsoft Ads

CODE

account
└── campaign
    └── adgroup
        └── ad
            └── N/A

Snapchat Ads

CODE

account
└── campaign
    └── ad squad
        └── ad
            └── creative

Tiktok Ads

CODE

advertiser
└── campaign
    └── adgroup
        └── ad
            └── creative

The Trade Desk

CODE

advertiser
└── campaign
    └── adgroup
        └── creative
            └── N/A

Twitter Ads

CODE

account
└── campaign
    └── line item/adgroup
        └── ad/tweet
            └── card

Yahoo DSP

CODE

advertiser
└── campaign
    └── line item
        └── creative
            └── N/A

Reddit Ads

CODE

advertiser
└── campaign
    └── adgroup
        └── ad
            └── post

CM360

CODE

advertiser
└── campaign
    └── N/A
        └── placement
            └── creative

Apple Search Ads

CODE

Account (Currently Not Available)
└── campaign
    └── adgroup
        └── ad (Currently Not Available)
            └── N/A

Vistar DSP

CODE

advertiser
└── insertion order
    └── campaign
        └── creative
            └── N/A

Criteo

CODE

advertiser
└── campaign
    └── adset
        └── ad
            └── N/A

Taboola / Yahoo Native Network

CODE

account
└── campaign (Currently Not Available)
    └── line item
        └── creative
            └── N/A