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Data Library 2.0 Report Hierarchy

Overview

This guide walks through the report hierarchy for each platform and how it relates to the ADL Reporting Hierarchy. This guide helps map each platform’s campaign hierarchy to the ADL Report Hierarchy.

If you see N/A that means that there is no hierarchy mapped at that level for the given platform.

ADL Report Hierarchy

CODE
account
└── campaign
    └── adgroup
        └── ad
            └── creative

Amazon DSP

CODE
account
└── order
    └── line item
        └── creative
            └── N/A

Bidtellect

CODE
brand
└── insertion order
    └── campaign
        └── creative
            └── N/A

DV360

CODE
advertiser
└── insertion_order
    └── line item
        └── trueview adgroup/line item
            └── trueview ad/creative

Meta Ads

CODE
account
└── campaign
    └── adset
        └── ad
            └── ad creative

Google Ads

CODE
account
└── campaign
    └── adgroup
        └── ad
            └── N/A

LinkedIn Ads

CODE
account
└── Campaign Group
    └── campaign
        └── creative
            └── N/A

Microsoft Ads

CODE
account
└── campaign
    └── adgroup
        └── ad
            └── N/A

Snapchat Ads

CODE
account
└── campaign
    └── ad squad
        └── ad
            └── creative

Tiktok Ads

CODE
advertiser
└── campaign
    └── adgroup
        └── ad
            └── creative

The Trade Desk

CODE
advertiser
└── campaign
    └── adgroup
        └── creative
            └── N/A

Twitter Ads

CODE
account
└── campaign
    └── line item/adgroup
        └── ad/tweet
            └── card

Yahoo DSP

CODE
advertiser
└── campaign
    └── line item
        └── creative
            └── N/A

Reddit Ads

CODE
advertiser
└── campaign
    └── adgroup
        └── ad
            └── post

CM360

CODE
advertiser
└── campaign
    └── N/A
        └── placement
            └── creative

Apple Search Ads

CODE
Account (Currently Not Available)
└── campaign
    └── adgroup
        └── ad (Currently Not Available)
            └── N/A

Vistar DSP

CODE
advertiser
└── insertion order
    └── campaign
        └── creative
            └── N/A

Criteo

CODE
advertiser
└── campaign
    └── adset
        └── ad
            └── N/A

Taboola / Yahoo Native Network

CODE
account
└── campaign (Currently Not Available)
    └── line item
        └── creative
            └── N/A
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