Overview
This guide walks through the report hierarchy for each platform and how it relates to the ADL Reporting Hierarchy. This guide helps map each platform’s campaign hierarchy to the ADL Report Hierarchy.
If you see N/A that means that there is no hierarchy mapped at that level for the given platform.
ADL Report Hierarchy
account
└── campaign
└── adgroup
└── ad
└── creative
Amazon DSP
account
└── order
└── line item
└── creative
└── N/A
Bidtellect
brand
└── insertion order
└── campaign
└── creative
└── N/A
DV360
advertiser
└── insertion_order
└── line item
└── trueview adgroup/line item
└── trueview ad/creative
Meta Ads
account
└── campaign
└── adset
└── ad
└── ad creative
Google Ads
account
└── campaign
└── adgroup
└── ad
└── N/A
LinkedIn Ads
account
└── Campaign Group
└── campaign
└── creative
└── N/A
Microsoft Ads
account
└── campaign
└── adgroup
└── ad
└── N/A
Snapchat Ads
account
└── campaign
└── ad squad
└── ad
└── creative
Tiktok Ads
advertiser
└── campaign
└── adgroup
└── ad
└── creative
The Trade Desk
advertiser
└── campaign
└── adgroup
└── creative
└── N/A
Twitter Ads
account
└── campaign
└── line item/adgroup
└── ad/tweet
└── card
Yahoo DSP
advertiser
└── campaign
└── line item
└── creative
└── N/A
Reddit Ads
advertiser
└── campaign
└── adgroup
└── ad
└── post
CM360
advertiser
└── campaign
└── N/A
└── placement
└── creative
Apple Search Ads
Account (Currently Not Available)
└── campaign
└── adgroup
└── ad (Currently Not Available)
└── N/A
Vistar DSP
advertiser
└── insertion order
└── campaign
└── creative
└── N/A
Criteo
advertiser
└── campaign
└── adset
└── ad
└── N/A
Taboola / Yahoo Native Network
account
└── campaign (Currently Not Available)
└── line item
└── creative
└── N/A
ShopMy
creator/partner
Partnerize
partner
└── campaign
StackAdapt
advertiser
└── campaign group
└── campaign
└── creative/ad
└── N/A