So you want to automate uploading Offline Conversions to Google Ads Platform?
Overview of Documentation:
‼️ Before you start….
Submit a ticket on Alli Service Desk to authenticate your Offline Conversion Uploader App
-
Feature = Workflows
-
Sidebar = Actions > Workflows
-
Title = [Client Name] Offline Conversion Uploader Authentication
-
Tell us what going on…. = Copy and paste the below, replace MCC ID with your MCC ID
-
Please set up Offline Conversion Uploader Authentication for Googles Ads MCC [insert MCC ID]
-
Creating a Workflow
Alli Solutions - Google Offline Conversion Uploader
Use the Alli Solutions - Google Offline Conversion Uploader template
Why use Google Offline Conversion Uploader?
Purpose-built for Offline Conversion Tracking: This workflow automates the process of uploading offline conversion data (e.g., CRM sales, in-store purchases, phone leads) to Google Ads Ads. If your campaign optimization relies on offline signals, this automation is the most efficient way to keep your conversion data fresh and accurate.
When to use it:
-
You have offline conversion data stored in a data warehouse (Redshift, Snowflake, BigQuery) that needs to be uploaded to Google Ads
-
You want to automate recurring conversion uploads instead of manually exporting and importing files.
-
You need to track conversions that happen outside of your website (e.g., phone calls, in-store visits, CRM-qualified leads).
-
You want to improve Smart Bidding performance by feeding offline signals back to the ad platforms.
Key benefits:
-
Automation: Eliminates the manual process of downloading, formatting, and uploading conversion files.
-
Timeliness: Enables more frequent uploads, ensuring your bidding algorithms have access to the latest conversion signals.